It all started one evening while sitting around an outdoor fire pit and telling stories with friends. I realized that the southern lifestyle is something so unique and there was just something about it that made me smile. I have lived in the South my entire life and the lifestyle is in my blood. Hunting and fishing was something that was second nature to all of us and I wanted to design a clothing line that displays our lifestyle. With Deep South Clothing we live the lifestyle. That is why our moto A Southern Tradition fits so perfectly.
Everything people do in the south is based off of Tradition. The Farmers that bring the food to the tables of so many people around the world do it because of the love of the land and the tradition that has been handed down from generation to generation. The coastal lifestyle of taking time out of our life to go to the coast and enjoy the serenity of the sun meeting the water and enjoying the company of good friends and family. That is a Tradition that has gone on for generations.
When people wear Deep South clothing it just feels right. The fit and the designs show what the south is truly about. It just makes you feel good.